Ahmed said, “I am pleased to offer something to my country in its own ways and cultural norms. There will be no swim suits and that pageant will be for the people of Pakistan and by the people of Pakistan.” She continued, “I always wanted Pakistan to get a huge industry for beauty and competitions, but there were many hinderances, and every year we get tons of applications from Pakistan but we cannot do much with them as they would require a visa to come to Canada. But today I am happy to introduce Pakistan with its own pageant on its soil. It took me 12 years but this dream is finally going to happen!” Saman Hasnain won the Mrs. Pakistan World pageant in 2008 and has competed in 2 international beauty pageants: Mrs. World and Mrs. Globe. Under a strong team of people, Miss Pakistan Universe and Mr. Pakistan Universe will be taking place in Lahore, Pakistan in 2014. This will begin the first establishment for the pageant to be taking place on the soil of Pakistan.
Hasnain added, “I am very happy to become a part of this venture and since I was always passionate about beauty pageants, I feel that this is what Pakistan needs, to celebrate its culture and people. We are strictly keeping this as much Pakistani as we can, with no swim suits. We are Pakistanis and we will always follow our culture. I am very happy to come on board and promote this pure Pakistani beauty pageant as well as competition for the boys and girls. We are proud Pakistanis and this will be an extention to Pakistan’s massive fashion industry. The winners of these competition will get the support from the fashion, drama and film industry.”
Touchagte Global Inc. is an established company that has founded the pageant industry for Pakistan in 2002. Successfully continuing since 2002, Touchgate Global Inc., under President Sonia Ahmed has launched over 30 Pakistani beauty queens through the Miss Pakistan World and Mrs. Pakistan World pageants. Mr. Pakistan World was also launched in 2011 as an extension to all male model competitions. Miss Pakistan Universe and Mr. Pakistan Universe are newly founded pageants since 2012 and have established their roots in Pakistan. The first Miss Pakistan Universe will be taking place in Pakistan in 2014 in Lahore, Pakistan. The good thing about the pageant is that it is not following the typical Western beauty pageant theme and hence will showcase the fashion of Pakistan as well as the culture of Pakistan. The pageant is an extension of a mega fashion show as well as performers coming from Canada to celebrate Pakistani culture, fashion and beauty pageants.
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